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Frequently Asked Questions



What is Digital Marketing?

Digital marketing refer to online marketing wherein marketers engage customer with brands through the use of social media, paid advertising and search marketing.


What are different Digital Marketing Channels

Digital Marketing is broadly categorized into major channels online, such as - Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Pay-per-click advertisements (PPC), Social Media Optimization (SMO), Social Media Marketing (SMM), Email Marketing, Affiliate Marketing, Viral Marketing, Growth Hacking


How can Digital Marketing boost my business online?

In a time when brands must quickly adapt to the changing social landscape, Smartkonnects drives a more meaningful exchange between your brand and consumers. We help you navigate the shifting landscape, ensuring you stay ahead in the market. Businesses that reach out to their demographics are more likely to generate leads, leading to higher ranks in the Search Engine Results Pages (SERPs).


Who needs Digital Marketing?

Today, an online presence is not just important, it is a necessity. Businesses are getting increasingly social and brands have to build more engaging and long-term relationships with customers and stakeholders. Brands that wish to consolidate their web presence need a consistent boost in social media presence by disseminating relevant information across social media channels. Digital marketing can be applied across all business verticals, from healthcare, retail, travel, education to even business houses.


What is a successful Digital Marketing plan?

A successful digital marketing programme is about finding the right platform to build a strong, long-term relationship with end users, strategic content development, distribution across social communities and getting valuable customer insights, customer buying behaviour and how they perceive the brand.


How long does it takes to Rank On Google?

This is a subjective question. Though, it all depends on your customized marketing strategy plan. It can take around 2-3 months to witness significant rankings changes ( Timelines can vary depending on your type of business, campaign goals and more ). At SmartKonnects, we would provide you a true timeline for when you can expect results prior to beginning a campaign.


What is Social Engine Optimization (SEO) and how does it increase my brand visibility?

SEO is all about going where your consumer does. Hence, it is important to have a digital marketing agency that connects you with your brand. Whether it is a brand, product or service that needs to be talked about, by putting integrated marketing suite to work, we ensure brands meet with their online consumers. SEO is one of the most successful marketing strategies and can be applied across all verticals – Retail, e-commerce, healthcare, travel, entertainment and financial sector. What is Social Media? So you know Facebook, Twitter and LinkedIn, but social in business goes beyond these platforms. To build connected brands and some of the most talked about brands, one needs to build brands that share and add values in the lives of the consumer. Since people's online interests change with a click of the mouse, it is important to build social communities around your brand, product or service to ensure brand loyalty, longevity and profitability.


What is pay-per-click or PPC?

PPC (or Pay-Per-Click) is a charging model of digital marketing where the advertiser pays a fee every time one of their ads are clicked.
PPC is an effective and efficient way to cater to masses and gain traffic to a website. The method can be very profitable if managed correctly.


WHAT IS GOOGLE ADS (PREV. GOOGLE ADWORDS)?

The most popular PPC module in the world today, Google Ads allows businesses to create and manage PPC ads that show-up on Google's SERP and other related properties.


I have a FB page and 10,000 likes, is that enough to build web presence?

Facebook and LinkedIn pages may increase online presence but they may not bring in tangible results. By increasing social footprint, you are simply sparking conversations between your brand and consumers. But the crucial factor is utilizing these conversations to influence consumer behaviour thereby increasing bottomline profit. It's here that Social Media Marketing can help in driving offline sales.


How does a video help in marketing my brand/product?

If you want to be seen, and not just heard in the marketing landscape, a video can do both. 50% marketers have said that a video gives a greater ROI instead of an optimised SEO copy. A video ensures your messgae is delivered to the consumer, that too in a short span of time. An optimized video, with the right content, title and tags to enable Youtube to show it in searched results is one of the best marketing strategies for a launch of a product/service.

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